Most agency MDs are losing margin they can't see. This newsletter is about finding it. 

There's a particular kind of agency problem that doesn't look like a problem at all.

There's a moment early in the year when growth targets start landing on your desk, and suddenly, everything feels harder work.

There's a strange shift that happens around the 12–15 person mark.

Every few months, a new wave of AI tools hits the market - faster, smarter, cheaper.

There's a moment in many growing agencies when the numbers look good but the work doesn't feel good.

"You drown not by falling into a river, but by staying submerged in it." – Paulo Coelho