There's a strange shift that happens around the 12–15 person mark.
Most agency MDs are losing margin they can't see. This newsletter is about finding it.
Practical thinking on agency operations, delivered every few weeks. Profitable delivery, capacity planning, and the habits that protect margin - from someone who's spent 19 years inside agencies.
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Every few months, a new wave of AI tools hits the market - faster, smarter, cheaper.
There's a moment in many growing agencies when the numbers look good but the work doesn't feel good.
Don't stay submerged; fix mistakes quickly
26/09/2025
"You drown not by falling into a river, but by staying submerged in it." – Paulo Coelho
Ask most agency leaders how things are going, and you'll hear the same word:
September can be considered a 'second new year' in agency life. After summer breaks, clients return with fresh budgets, new campaigns, and heightened expectations. For many agency leaders, it's exciting. But it can also be overwhelming.