Privacy policy

Last updated October 2026

This policy explains how Mission: Purple Limited collects, uses, and protects your personal data. We are committed to handling your information responsibly and in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Mission: Purple Ltd is a company registered in England and Wales.

  • Company name: Mission: Purple Ltd
  • Company number: 17106665
  • Registered address: 122 Abingdon Road, Drayton, Oxfordshire OX14 4HT
  • Email: kate.bridge@missionpurple.co.uk

Mission: Purple Ltd is the data controller for personal data collected through this website and in the course of our business, including when we contact businesses directly.

2. What data we collect

We may collect the following personal data from you:

  • Contact information: your name, email address, and phone number when you submit an enquiry via our contact form
  • Newsletter subscription data: your name and email address if you sign up to our newsletter
  • Booking information: details you provide when booking a Visibility Session or other service
  • Usage data: information about how you use our website, collected via cookies and analytics tools (see our Cookie Policy)
  • Business contact details: your name, job title, company and business address or email, where we have found them on your company's website, online business directories or LinkedIn and think our services may be relevant to you

3. How we use your data

We use your personal data for the following purposes:

  • To respond to your enquiries and communicate with you about our services
  • To send you our newsletter and articles, where you have subscribed
  • To deliver and administer services you have purchased
  • To issue invoices and process payments
  • To improve our website and understand how it is used
  • To comply with our legal obligations
  • To contact businesses, by post or email, about services that may be relevant to them, and to invite people to agency networking events we host  

4. Legal basis for processing

We process your personal data on the following legal bases:

  • Contract: where processing is necessary to deliver a service you have requested or to take steps prior to entering a contract
  • Legitimate interests: where we have a genuine business reason to process your data (such as responding to enquiries), balanced against your rights
  • Consent: where you have given us clear consent to process your data for a specific purpose (such as subscribing to our newsletter)
  • Legal obligation: where we are required to process data to comply with the law
  • Legitimate interests – contacting businesses: where we think a business may benefit from our services, using business contact details it has published. You can ask us to stop at any time

5. Newsletter and email marketing

We use Mailchimp to manage our newsletter. If you subscribe, your name and email address will be transferred to and stored by Mailchimp (Intuit Inc.), which is based in the United States. Mailchimp operates under appropriate data transfer safeguards. You can unsubscribe at any time using the link in any email we send you.

6. Who we share your data with

We do not sell your personal data. We may share it with:

  • Mailchimp — for newsletter delivery
  • Google — for analytics (via Google Tag Manager and Google Analytics)
  • Webnode — our website platform, which hosts and processes data submitted through this site
  • Professional advisers (accountants, lawyers) where required
  • Law enforcement or regulatory bodies where legally required
  • Business tools we use to manage contacts and correspondence (such as spreadsheet and email tools), some of which may store data outside the UK with appropriate safeguards 

7. How long we keep your data

  • Enquiry data: up to 2 years from last contact, unless you become a client
  • Client data: up to 7 years for tax and legal compliance purposes
  • Newsletter data: until you unsubscribe
  • Website analytics: as set by Google Analytics (typically 26 months)
  • Business contact data: up to 2 years from last contact, unless you become a client. If you ask us not to contact you, we keep a minimal record (your name and company) so we don't contact you again

8. Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (where applicable)
  • Object to processing based on legitimate interests
  • Withdraw consent at any time (where consent is the basis for processing)
  • Request restriction of processing
  • Request a copy of your data in a portable format

To exercise any of these rights, contact us at kate.bridge@missionpurple.co.uk. We will respond within one month.

You can object to us contacting you for marketing at any time, whether by post or email. Email kate.bridge@missionpurple.co.uk and we will stop straight away. 

9. Complaints

If you have concerns about how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

10. Changes to this policy

We may update this Privacy Policy from time to time. The date at the top of this page will always reflect when it was last revised. We encourage you to review it periodically.

11. Contact us

If you have any questions about this policy, please contact:
Kate Bridge, Mission: Purple Limited
kate.bridge@missionpurple.co.uk
+44 (0) 7813 356032