Practical thinking on agency operations, delivered every few weeks. Profitable delivery, capacity planning, and the habits that protect margin - from someone who's spent 19 years inside agencies.
Recent Articles
It's Tuesday afternoon. The client wants artwork by Friday, and your designer is fully booked for the rest of the week. The account lead messages the freelancer they always use: 'Any chance you're free Thursday and Friday?' - and it's sorted.
Most agency ops leaders spend their whole day in conversation. The resourcing clash on Thursday, the project that's out of scope and now unprofitable, the new starter whose laptop still hasn't arrived, the month's revenue forecast that needs a reality check.
Agencies are good at diagnosis. You walk into a client's business and within a few conversations, you can see it.
For many of us, today marks the unofficial start of the summer holidays. The day when school finishes, the kids are home, and somehow your days aren't quite yours in the same way they are during term time.
Every agency has a version of this story.
Most founders know, somewhere, that something needs to change.