Agencies are good at diagnosis.
Most agency MDs are losing margin they can't see. This newsletter is about finding it.
Practical thinking on agency operations, delivered every few weeks. Profitable delivery, capacity planning, and the habits that protect margin - from someone who's spent 19 years inside agencies.
Previous Newsletters
Recent Articles
September starts now
17/07/2026
For many of us, today marks the unofficial start of the summer holidays. The day when school finishes, the kids are home, and somehow your days aren't quite yours in the same way they are during term time.
Your delivery problem isn't your people
26/06/2026
Every agency has a version of this story.
Most founders know, somewhere, that something needs to change.
Two-thirds of agencies say they're delivering faster because of AI. Only 15% say they're more profitable.
Your project plans don’t reflect reality
23/03/2026
Most agencies have project plans. Tasks are listed, timelines are mapped, people are assigned. On paper, it all holds together.