Practical thinking on agency operations, delivered every few weeks. Profitable delivery, capacity planning, and the habits that protect margin - from someone who's spent 19 years inside agencies.
Recent Articles
For many of us, today marks the unofficial start of the summer holidays. The day when school finishes, the kids are home, and somehow your days aren't quite yours in the same way they are during term time.
Every agency has a version of this story.
Most founders know, somewhere, that something needs to change.
Two-thirds of agencies say they're delivering faster because of AI. Only 15% say they're more profitable.
Most agencies have project plans. Tasks are listed, timelines are mapped, people are assigned. On paper, it all holds together.
In a fixed fee agency, agreeing a price without understanding the work is a gamble. You might hit deadlines and keep clients happy, but that doesn't mean revenue will match expectations...or that projects will actually be profitable.