Why your project plans don’t reflect reality
23/03/2026
Most agencies have project plans. Tasks are listed, timelines are mapped, people are assigned. On paper, it all holds together.
Mission: Purple
Operations consultants for marketing agencies
Your agency isn't growing - it's just busy
We help marketing agencies protect profit, deliver predictably, and scale sustainably. Stop firefighting, fix hidden margin leaks, and make every project count - without adding headcount
It's our mission to get you to that purple patch of operational excellence.
Offering fractional operations leadership, process optimisation,
and project management expertise
The problems agencies face
Over-servicing and undercharging erode profit
Revenue forecasts swing unpredictably, making capacity planning guesswork
Workflows and templates aren't fit for purpose, slowing delivery
Teams operate in silos, creating friction and bottlenecks
How we help
We tackle the operational challenges that stop agencies from delivering predictably
Restore profitability on every project and retainer
Make revenue and capacity predictable, so you can plan with confidence
Reduce friction, firefighting, and wasted effort across teams
Enable workflows, roles, and tools that scale as your agency grows
Why invest in operations
Increased profitability without adding headcount
Predictable delivery aligned with revenue targets
Fewer bottlenecks, more focus on high-value work
Teams and systems prepared to scale with confidence
[Their] dedication to developing and implementing best-practice processes significantly improved efficiency and effectiveness across multiple areas of the business
Aimée
Agent3
Kate plays a critical role in keeping operations and programmes running smoothly, efficiently and effectively. It is easy to take this for granted - because you know that Kate is at the controls and you have complete trust in her abilities
Shaun
The Craft Consulting
Working with Kate has been a genuinely valuable experience; her recommendations were both practical and insightful. The process gave us a clearer view of our operations and a solid foundation to start making real improvements
Jennifer
Sharp Ahead
Articles
Grab a coffee and get stuck into our recent publications...
In a fixed fee agency, agreeing a price without understanding the work is a gamble. You might hit deadlines and keep clients happy, but that doesn't mean revenue will match expectations...or that projects will actually be profitable.
Why 'helpful' is expensive
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Growth isn't the goal. Control is
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There's a moment early in the year when growth targets start landing on your desk, and suddenly, everything feels harder work.
There's a strange shift that happens around the 12–15 person mark.