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Two-thirds of agencies say they're delivering faster because of AI. Only 15% say they're more profitable.

Most agencies have project plans. Tasks are listed, timelines are mapped, people are assigned. On paper, it all holds together.

In a fixed fee agency, agreeing a price without understanding the work is a gamble. You might hit deadlines and keep clients happy, but that doesn't mean revenue will match expectations...or that projects will actually be profitable.