If you're running a marketing agency right now, you likely won't thank me for reminding you that AI is changing everything. And while that's true, here's the part not enough people are talking about - your internal operations will determine whether AI becomes your agency's superpower or just another tool that clogs up your workflow.
Most agency MDs are losing margin they can't see. This newsletter is about finding it.
Practical thinking on agency operations, delivered every few weeks. Profitable delivery, capacity planning, and the habits that protect margin - from someone who's spent 19 years inside agencies.
Previous Newsletters
Recent Articles
Client demands, tight deadlines, and the ever-evolving landscape of tools and tactics. These are the things that shout the loudest in the agency world.
Marginal gains
31/03/2025
Continuous improvement. What every business should be striving for.
Meal planning day in our household.
Crawl, walk, run
16/03/2025
I'm a big fan of breaking big tasks down into little, more manageable ones. I think most project managers are.





