Most agency MDs are losing margin they can't see. This newsletter is about finding it. 

Practical thinking on agency operations, delivered every few weeks. Profitable delivery, capacity planning, and the habits that protect margin - from someone who's spent 19 years inside agencies. 

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Recent Articles

If you're running a marketing agency right now, you likely won't thank me for reminding you that AI is changing everything. And while that's true, here's the part not enough people are talking about - your internal operations will determine whether AI becomes your agency's superpower or just another tool that clogs up your workflow.

Marginal gains

31/03/2025

Continuous improvement. What every business should be striving for.

I'm a big fan of breaking big tasks down into little, more manageable ones. I think most project managers are.