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Meal planning day in our household.

I'm a big fan of breaking big tasks down into little, more manageable ones. I think most project managers are.

There are plenty of external pressures on marketing and advertising agencies in the current climate. Client budgets are shrinking; competition is growing; AI seems to be all but taking over.

So, Monday has rolled around again. And whether you weekend was filled by being a glorified taxi driver for your kids' busy social lives, spent on long country walks and pub trips (ah, those we're the days...) - or something entirely different! - it's likely that by now, last week's work feels like a distant memory.

But that's often easier said than done when timelines are tight, the pressure is on, and the business' focus is on revenue.

A project lifecycle provides an efficient and organised approach to undertaking project-based work across a business