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I'm a big fan of breaking big tasks down into little, more manageable ones. I think most project managers are.

There are plenty of external pressures on marketing and advertising agencies in the current climate. Client budgets are shrinking; competition is growing; AI seems to be all but taking over.

So, Monday has rolled around again. And whether you weekend was filled by being a glorified taxi driver for your kids' busy social lives, spent on long country walks and pub trips (ah, those we're the days...) - or something entirely different! - it's likely that by now, last week's work feels like a distant memory.

But that's often easier said than done when timelines are tight, the pressure is on, and the business' focus is on revenue.

A project lifecycle provides an efficient and organised approach to undertaking project-based work across a business

The word 'fractional' - though it's been around for a while, clearly - seems to be the new buzz word for businesses. In case you're not sure what all the fuss is about, in this article we quickly drill down into why it may be just the thing for your team to adopt, if you want to initiate change, ensure...