The word 'fractional' - though it's been around for a while, clearly - seems to be the new buzz word for businesses. In case you're not sure what all the fuss is about, in this article we quickly drill down into why it may be just the thing for your team to adopt, if you want to initiate change, ensure...

Mission: Purple
Operations consultants for marketing agencies
Your agency isn't growing - it's just busy
We help marketing agencies protect profit, deliver predictably, and scale sustainably. Stop firefighting, fix hidden margin leaks, and make every project count - without adding headcount
It's our mission to get you to that purple patch of operational excellence.
Offering fractional operations leadership, process optimisation,
and project management expertise
The problems agencies face
Over-servicing and undercharging erode profit
Revenue forecasts swing unpredictably, making capacity planning guesswork
Workflows and templates aren't fit for purpose, slowing delivery
Teams operate in silos, creating friction and bottlenecks
How we help
We tackle the operational challenges that stop agencies from delivering predictably
Restore profitability on every project and retainer
Make revenue and capacity predictable, so you can plan with confidence
Reduce friction, firefighting, and wasted effort across teams
Enable workflows, roles, and tools that scale as your agency grows
Why invest in operations
Increased profitability without adding headcount
Predictable delivery aligned with revenue targets
Fewer bottlenecks, more focus on high-value work
Teams and systems prepared to scale with confidence


[Their] dedication to developing and implementing best-practice processes significantly improved efficiency and effectiveness across multiple areas of the business
Aimée
Agent3

Kate plays a critical role in keeping operations and programmes running smoothly, efficiently and effectively. It is easy to take this for granted - because you know that Kate is at the controls and you have complete trust in her abilities
Shaun
The Craft Consulting

Working with Kate has been a genuinely valuable experience; her recommendations were both practical and insightful. The process gave us a clearer view of our operations and a solid foundation to start making real improvements
Jennifer
Sharp Ahead
Articles
Grab a coffee and get stuck into our recent publications...
PMO trends in 2025
We may (finally) be out of the only month in the year with 485 days in it, but 2025 in the main is still there for the taking. What trends does the PMO need to be ahead of during the next 11 months?
Stay ahead of the competition. Drive efficiencies. Demonstrate profitable growth.
The only way now is through
Those are the words that I really heard during this morning's workout.
What came first, the PM or the system?
If you've ever Googled 'project management in agencies', you're faced with a long list of project management software tools. All the usual suspects are there – along with some that you'll inevitably have never heard of before.





