Why your project plans don’t reflect reality
Most agencies have project plans. Tasks are listed, timelines are mapped, people are assigned. On paper, it all holds together.
The word 'fractional' - though it's been around for a while, clearly - seems to be the new buzz word for businesses. In case you're not sure what all the fuss is about, in this article we quickly drill down into why it may be just the thing for your team to adopt, if you want to initiate change, ensure progress, and drive efficiencies quickly and cost-effectively.

Yes, all businesses do need those things, but in this day and age - especially within marketing and advertising agencies, where client budgets just ain't what they used to be - it's not a luxury that can often be afforded.
Short-sighted? Perhaps, yes. But if it means keeping the lights on (and jobs secured) for those 'doing' the work, maybe it does make sense to worry about 'The Process' later.
In steps the fractional PMO (PM, COO, SVP Ops; call it what you like). With them, bringing:
There are more reasons, yes, but nobody likes a bullet list with more than five points.
And, if you want a further deep dive into the differences between the 'standard' consultant vs fractional consultant, take a look at our article on the subject.
Most agencies have project plans. Tasks are listed, timelines are mapped, people are assigned. On paper, it all holds together.
In a fixed fee agency, agreeing a price without understanding the work is a gamble. You might hit deadlines and keep clients happy, but that doesn't mean revenue will match expectations...or that projects will actually be profitable.
There's a particular kind of agency problem that doesn't look like a problem at all.