Don't stay submerged; fix mistakes quickly
"You drown not by falling into a river, but by staying submerged in it." – Paulo Coelho
The word 'fractional' - though it's been around for a while, clearly - seems to be the new buzz word for businesses. In case you're not sure what all the fuss is about, in this article we quickly drill down into why it may be just the thing for your team to adopt, if you want to initiate change, ensure progress, and drive efficiencies quickly and cost-effectively.

Yes, all businesses do need those things, but in this day and age - especially within marketing and advertising agencies, where client budgets just ain't what they used to be - it's not a luxury that can often be afforded.
Short-sighted? Perhaps, yes. But if it means keeping the lights on (and jobs secured) for those 'doing' the work, maybe it does make sense to worry about 'The Process' later.
In steps the fractional PMO (PM, COO, SVP Ops; call it what you like). With them, bringing:
There are more reasons, yes, but nobody likes a bullet list with more than five points.
And, if you want a further deep dive into the differences between the 'standard' consultant vs fractional consultant, take a look at our article on the subject.
"You drown not by falling into a river, but by staying submerged in it." – Paulo Coelho
Ask most agency leaders how things are going, and you'll hear the same word:
September can be considered a 'second new year' in agency life. After summer breaks, clients return with fresh budgets, new campaigns, and heightened expectations. For many agency leaders, it's exciting. But it can also be overwhelming.