Why your project plans don’t reflect reality
23/03/2026
Most agencies have project plans. Tasks are listed, timelines are mapped, people are assigned. On paper, it all holds together.
Most agencies have project plans. Tasks are listed, timelines are mapped, people are assigned. On paper, it all holds together.
In a fixed fee agency, agreeing a price without understanding the work is a gamble. You might hit deadlines and keep clients happy, but that doesn't mean revenue will match expectations...or that projects will actually be profitable.
There's a particular kind of agency problem that doesn't look like a problem at all.