For many marketing agencies, the promise of AI is compelling. Smarter workflows, better use of time, and clearer insights. But in reality, AI adoption remains slow. Not because the tools aren't ready, but because many agencies aren't.
If you're running a marketing agency right now, you likely won't thank me for reminding you that AI is changing everything. And while that's true, here's the part not enough people are talking about - your internal operations will determine whether AI becomes your agency's superpower or just another tool that clogs up your workflow.
Client demands, tight deadlines, and the ever-evolving landscape of tools and tactics. These are the things that shout the loudest in the agency world.