Do different things
A weird thing happens as we get older. Time speeds up.
The word 'fractional' - though it's been around for a while, clearly - seems to be the new buzz word for businesses. In case you're not sure what all the fuss is about, in this article we quickly drill down into why it may be just the thing for your team to adopt, if you want to initiate change, ensure progress, and drive efficiencies quickly and cost-effectively.

Yes, all businesses do need those things, but in this day and age - especially within marketing and advertising agencies, where client budgets just ain't what they used to be - it's not a luxury that can often be afforded.
Short-sighted? Perhaps, yes. But if it means keeping the lights on (and jobs secured) for those 'doing' the work, maybe it does make sense to worry about 'The Process' later.
In steps the fractional PMO (PM, COO, SVP Ops; call it what you like). With them, bringing:
There are more reasons, yes, but nobody likes a bullet list with more than five points.
And, if you want a further deep dive into the differences between the 'standard' consultant vs fractional consultant, take a look at our article on the subject.
A weird thing happens as we get older. Time speeds up.
For many marketing agencies, the promise of AI is compelling. Smarter workflows, better use of time, and clearer insights. But in reality, AI adoption remains slow. Not because the tools aren't ready, but because many agencies aren't.
If you're running a marketing agency right now, you likely won't thank me for reminding you that AI is changing everything. And while that's true, here's the part not enough people are talking about - your internal operations will determine whether AI becomes your agency's superpower or just another tool that clogs up your workflow.